Are You Creating Content Consistently?

Like so many others, I’ve probably participated in more webinars over the last two months than I have in the last two years.  And, of course, as so many people were – and, to an extent, still are – limited (homebound) by the pandemic, more and more eyeballs are being driven to video content.  People are looking for three Es – entertainment, education, and escape.

To marry those, however, a recurring message that I’ve heard as I’ve listened to experts talk about getting greater visibility is the word ‘consistency.’  Heck, the last in-person event that I attended right before the world essentially shut down was Podfest Multimedia Expo in Orlando, where the lead-in was VidFest, with YouTubers preaching from the stage the importance of consistency.

You can combine scores of blogs that I’ve written and woven within them could be the theme of consistency.  I remember writing:
•    Ya’ just gotta show up
•    There IS such a thing as out-of-sight, out-of-mind
•    What have you done (for me) lately?
•    Work harder
•    Don’t find excuses to take days off (or, podcasters, don’t find excuses to take off an episode or two or three)
•    Stay in touch with the contacts that you make

One of the presentations that I do as a national speaker includes me saying, “Don’t just do a hit-and-run to see how many networking groups you can visit.  You’ve got to attend on a regular basis and contribute to the group.  Otherwise, don’t be surprised when you don’t get any results from the group.”

Are you an indie musician?  If so, look at your releases on iTunes.  There is an option to sort by release date.  Is there any consistency to it?  Are there huge gaps?  Just like YouTube, followers want to see that you’re putting out music on a regular basis.

I have published a blog here every Monday since late September 2014.  I have put out a new episode of the “Now Hear This Entertainment” podcast every week since February 2014.  The e-newsletter that comes out each week, with a lead-off on the latest podcast episode?  Yup, it hits Inboxes every Wednesday morning.  Don’t try to call me on a Friday at 1pm Eastern Time.  I’ve got a recurring call that day at that time each week.  Every Monday morning there’s a Facebook group that I go to so I can post about my latest podcast episode.  The second Tuesday night of every month is the Florida Podcasters Association meeting.  Shall I keep going?

Consistency is key.

You don’t want to show up to, say, a writers’ round or an open mic, and be greeted with, “Hey stranger.”  Worse yet, imagine a press release being written about your new album and it saying, “(His/her) first release since 2016.”  Or, someone who’s going to have you on their show asking about your “latest release” and it was four years ago.

What are you doing regularly versus what do you need to get more repetitive with?  Tweet at me to @NHT_Tweets to let me know!  Alternatively, use Facebook, LinkedIn, or even email to continue the conversation.

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I am a manager and publicist, running Now Hear This, Inc., an agency that has served clients across the U.S. ranging from music artists to authors to small businesses and even an Olympic athlete. Since February 2014 I have also hosted a weekly podcast (“Now Hear This Entertainment”), which has gotten listeners from 153 countries around the world. Find more about the company and the podcast at www.NowHearThis.biz. I am also a national speaker. Visit www.SpeakerBruceW.com for more information.